FOR IMMEDIATE RELEASE TopSchool Inc. Selects LiveWire Marketing Denver, CO, May 18, 2010 – TopSchool Inc., a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, has selected Denver area marketing firm LiveWire Marketing to create an integrated marketing campaign for the upcoming 2010 Career College Association (CCA) Annual Convention & Exposition in Las Vegas, Nevada.
LiveWire Marketing will create an innovative event campaign including theme development, brand-driven messaging, digital marketing, dedicated micro site, mobile marketing campaign and in-booth education-based marketing strategy to enable TopSchool Inc. to speak directly to growing, student-centric institutions.
“As the premier tradeshow event in this market space, CCA is an ideal place to showcase TopSchool’s flexible SLM system and create a meaningful dialogue,” explained Dan LaBelle, Founder of LiveWire Marketing. “This campaign steps outside the box of typical trade show marketing to incorporate strategic elements and forward-thinking interactive tactics that create real value for TopSchool’s career college audience.”
“CCA is more than just another marketing venue for us,” said Christy Uher Ferguson, Director of Marketing at TopSchool, Inc. “It’s an opportunity to share the successes we have had in helping career colleges more efficiently and effectively manage student information, as well as a great platform to continue to establish TopSchool in the industry and learn from these schools first-hand what makes the most sense for their businesses. It truly is a collaborative environment, and LiveWire will help us make the most of it.”
In an in-booth session entitled “How To Make Informed Decisions Based On Successful Student Profiles,” Justin McMorrow, co-founder of TopSchool, Inc. will explain how to leverage data to provide a complete picture of each student in order to better equip institutions to determine when, where and how students can be most successful.
“We’re excited to invite the career college community into our booth to share our expertise in a way that can immediately impact programs, improve outcomes and propel growth,” said Ms. Ferguson.
The 2010 Career College Association (CCA) Annual Convention & Exposition will take place June 9th – June 11th in Las Vegas, Nevada.
About LiveWire Marketing: LiveWire Marketing, a Denver marketing firm, works with large corporations, small companies and everything in between. Founded 11 years ago, this team of senior-level talent continues to drive results for its clients. LiveWire’s services include brand development, name creation, marketing strategy, social media initiatives and integrated marketing campaigns. For more information visit www.LiveWireMktg.com.
About TopSchool, Inc. TopSchool, Inc., a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, empowers student-centric institutions to drive growth, reduce costs and meet accountability requirements. The Company's open and flexible SLM system manages recruiting through retention, and includes a customizable student portal, an easy-to-use CRM component and an intelligent reporting suite. TopSchool's SaaS model is cost effective, providing the latest features and functionality to all users with no maintenance or upgrade fees. TopSchool gives career colleges the power to direct their own administrative tools so they can improve programs and outcomes, and embrace growth opportunities.