Strategy Overview
Think first, then act.
Brand Development
There are no dull products, only dull brands.
Name Creation
One of the single most important brand decisions you will make.
Market Planning
Creating a solid plan of attack for your brand.
Public Relations
All the news that's fit to print.
Name Creation
A name is marketing shorthand for your brand. It will be your brand's primary identification. Of all of the marketing decisions you will make, what to name your company, product or service is supremely important.
A well-crafted brand name communicates a story, triggers positive associations, and delivers one or two key concepts. Alphabet soup names based on the engineering specifications or model numbers are ineffective and don't tell a story. Will customers run out to buy the XT-0994? Probably not. Lack luster names are the least of your worries. Choose the wrong name and you could end up being laughed at by prospects and customers or even lambasted in the media. Your brand name is a very public decision.
LiveWire Marketing understands the importance of a powerful brand name. We use our proven naming methodology to craft effective, on-target and enduring brand names. Whether you're looking to develop a name from scratch or just want some advice on the names you have created, we can help.